So far I wanted to walk you through the logistic steps to creating a website, or the technical aspect of it, so to speak. However, having an empty website is not going to attract visitors, let alone converting to revenue. In order for your website to monetise, you need it to rank high. In order to rank high with Search Engines, you need to attract visitors to your website. And in order to attract visitors to your website, you need to produce content: a lot of good content. But what is good website content, how to write your content good enough to stand above the crowd and make search engine browsers stop to view your website above any other within the same niche? That’s exactly what I would like to make you part to today: the secrets of creating good website content.
How to structure a website
When you create a website following the step by step instructions given by your website builder platform, you will be prompted to create pages and posts or reviews.
Pages will form the content frame of your website – you could compare them to chapters in a book, with their title and the relevant content to each title. Pages will describe to the viewer the different aspects of the niche that you have chosen.
Posts and review you can consider as regular updates and enrichment to the pages. And you will be required to publish posts and review with much frequency when you first launch a new website, in order for your website to firmly climb up the ranking ladder of search engines.
How do Search Engines rank your content
The most affirmed search engines world wide that your website will be searched on are Google, Bing and Yahoo. Each of them adopts different internal algorithms to rank new websites, and will keep ranking a website whenever you get a hit on a page or on a post. Hence, it would appear that it all bowls down to quantity:
1. the more you write
2. the more opportunity for internet browsers to spot your content
3. the more hits you get on your website
4. the higher search engines push you up the ranking
5. the higher the ranking, the more viewers to attract, the more chances you get for visitors to hit your affiliate link with a view for you to earn commissions over their purchases through your website.
Could not be easier, right?
But it is not only down to quantity solely. The game would be too easy otherwise.
The main ingredient for good content
Quantity is one of the ingredients for good website content. If you don’t produce enough content, SEOs will not have enough material to rank you.
But the main ingredient in my opinion is QUALITY.
Remember, at the end of the day you are writing about something that you are passionate about, something that you feel extremely strong about, something whose experience and, why not, your knowledge you want to share with others. Therefore writing to your heart content should not become so much of an effort after all.
In the instance of this website, for argument sake, I have always stated from my initial introduction that I have found it so enthusing to discover a world of endless possibilities for self employed home based business opportunities, that I wanted to share my journey with others. I am here as I want to share my learning experience as I go along. I am here because, if in the process of affirming my different home based avenues, I can improve my quality of life a little bit, I do not see why I should not help others reach the same goals.
And that is where typing away on my keyboard comes easy … well, most of the times. It is not too difficult to put your thoughts to written words if you put a bit of effort to it. And if at first you may not even know where to start from, if you often may find you are prey of the so called ‘writer’s block’, do not panic. Because the other main ingredient is PERSEVERANCE.
As they say, practice makes perfect, right? As far as I am concerned, I am well aware to be well far from perfection in my writing. May this not put off any of you out there that want to give it a go. I have never hidden that feeding a website is easy task. It isn’t. It takes a lot of commitment and hard work, but the ultimate financial remunerations through passive income, and the fulfilment of seeing an audience out there actually interested in your ideas, are second to none!!
And then there came keywords
Keywords are the final ingredient to a good and successful content recipe. But when new to building a website, they can also be the one element to baffle most of us.
Going back to the big Google, Bing and Yahoo SEO giants, their internal algorithms will work out (don’t ask me how, but they do) that your website is rich in content that is actually relevant to the niche you have chosen. In other words, an algorithm would get a little messed up in the delivery of its data if one day I ended up posting on this website how to cook the best pasta dish in the world. Unless…
Well … unless I used language and wording that tells the SEOs my pasta dish is relevant to this site as one of the ways to make an income from home. And how do SEOs work that out? With KEYWORDS of course!
Keywords are words, or group of words in a sentence format – a sentence that will make logical and meaningful sense – that people type on the search bar of search engines to find information or relevant websites. So, using keywords in your pages or posts will tell SEOs that that content is relevant to your niche, but will also help attract visitors that input those same keywords in the search bar come across your website. Using keywords therefore becomes a double winner, as far as us bloggers are concerned.
It’s not all about keywords
I shall talk more in details about how to find keywords and how to use them in one of my future pages. But what I would like to stress out for now is that packing your content with keywords does not necessarily make your content climb up the search engines’ ranking ladder more quickly or effectively.
In fact, it is deemed that using too many keywords in your content may be seen by SEOs as spamming the system, and your website ends up being penalised for this.
A successful content will therefore be a content rich of all of the above elements, carefully and cleverly balanced. And a balanced content will be one with between 2-5 keywords, but then one that is also written from the bottom of your heart and for the benefit of your readers.
In a way the success of your website is based on a vicious circle, where ranking higher will attract more visitors, but where the more visitors and comments you get, the higher you will also rank.
In other words, pleasing SEOs and meeting their algorithm’s requirements is not the ‘be all end all’ to the secret to a successful website. You must never loose sight of the fact that you write to share your passion, you write for your audience.
It is important that you establish from the beginning the style you are going to address your readers: one style that want to be passionate without being patronising, a friendly and welcoming one.
And it is also important not to make monetisation the ultimate goal of your website. If you start writing with the aim of attracting people to read your posts so they can click on this or that link and in such a way that you can earn some money out of it, believe you me, it will transpire through your writing. Revenue should be the last of your worries when writing your content. Yes, at times you may need to review some products or services. But even then, you should concentrate on telling people why you think that product is good, and what your experience was of it – you should never attempt to persuade, but rather put across your honest opinion.
Because having a website and being able to share with such a wide audience your thoughts and idea is a privilege and an honour. And it certainly is a privilege for me to have you guys reading my words. Thank you!!!
Have you started a website yet? How are you getting one writing your content? Have you got any other suggestion to bring to the table? Feel free to drop down a line in the below Comments section.