Building a website is only the beginning of many online businesses. In fact, I would stretch to say that, unless you have your own website where to promote your business from, you have no business. Marketing is as equal a part of your business as it is the actual product that you sell. Once you have populated your website with explosive content and with powerful keywords, you want to start thinking of how to market your website and your product.
So, how do you drive traffic to your website? The answer is through socially engaged marketing. Today I would like to talk about the best way to drive traffic to your website for free.
How to drive traffic to your website for free
First of all I would like to draw your attention to the reason why I want to introduce you to free of charge methods.
There are a lot of online marketing opportunities out there, which promise to increase traffic to your website by the rate of thousands per week versus payment of a fee or a membership monthly payment.
I am not necessarily suggesting that such schemes are all scam. I am part of a few, and I can vouch that some are genuinely legitimate. But, especially as you are at the beginning of your business, you may want to watch the purse and ensure that the outgoing are always lesser in value than your income made from profit growth of your online business. And that is why today I am focusing on FREE TRAFFIC BUILDING OPPORTUNITIES.
As mentioned above, socially engaging marketing is the answer.
Nowadays there are far too many opportunities of extremely good and popular social media platforms for us to miss the chance. Yes, there will always be scaremongers who will mistrust the power of social media. ‘Social media is poison’, or ‘Social media kills human interaction’ is the comment you may hear about the power of social media and its negative impact on communication.
And partly I may not overly disagree with this stance. The reality of the matter is that, in the same way you are cautious opening up to people you do not really know very well, you need to apply the same level of caution when you ‘meet’ people online. In fact, knowing the danger of non-monitored online business, you guard levels should be doubled in terms of security and self-preservation of your personal affairs.
But, at the same time, it is through the power of social media that you can spread awareness of your website, and of each of your latest posts and review. Social media platforms are the new ‘word of mouth’.
When online business started flourishing, but the likes of Facebooks or Twitter had not yet been created or discovered, all that an online marketer could do is pray that his or her keywords would hit the top ranking of SEOs as fast as they possibly could. But the marketing campaigns were still very much in the hand of paid for advertising – online again, or even on paper, through billboards or on magazines, etc.
Now, paid for advertising is still going stronger than ever, but we are gifted of such amazing socially engaging tools which we can take advantage of for free to bring them to the attention of potential viewers. So, why miss such golden opportunity?
Most prominent social media platforms
The best way to drive traffic to your website for free is through social media platforms. The most prominent and widely diffused social media platforms, as most of you will know by now, are of course Facebook, Twitter, Pinterest and G+.
The list is not exhaustive, as there are also other not so well knows platforms, but equally effective when it comes to using them for marketing purposes. One of them is the very business oriented LinkedIn.
Each of these platforms work differently for the same purpose: allow people to network, to get to know each other virtually, to ‘hang around with’ and start discussions and hold conversations with. In other words, social networking aims to enable people to socialise beyond geographical boundaries.
Now, if you have got an account with even only one of the platforms I mentioned earlier, stop reading this for a minute, and start thinking of how many people can view your Facebook post or your latest tweet world-wide. You will soon realise that your account, and communication tools, really have no limit.
Some of these platform do welcome and encourage advertising. So, the likes of Facebook and Twitter welcome your promoting your website by adding your website link to your posts, but they equally approve you posting ‘naked links’ on your account. If for instance you want to sell an item on eBay, you can post the link to your eBay account advertising that particular merchandise directly onto Twitter or Facebook.
Other platforms, however, do not allow this, but they only allow you to promote your product or merchandise through your website link. And that is why it becomes so important to have a website from which to promote your business altogether.
Engagement is the magic word
When ‘hanging around’ on any social media platform, that is exactly what we do: we hang around. We get to know people, we often become part of groups of other people we share mutual interests with, and we ‘meet’ regularly enough online to share our mutual interests.
For argument’s sake, and to use the same example I have been using regularly throughout this website. I have another website, the one dedicated to my beloved dog Indy. Indy is a Border Terrier, and I just loooove Twitter. When I first joined Twitter, I started looking for hashtags that may relate to other Border Terrier lovers. I eventually came across the #BTPosse (or Border Terrier Posse), who like me own and lover Borders. They in turn follow, and are followed, by other Border and dog lovers. I started following the group, its members and their followers.
Can you start seeing the power of this? Can you see where this is leading to?
You have probably guessed it. Now, with my Border Terrier related website, whenever I publish a new post or a review of a specific dog related product, I post the link on my Twitter account. That tweet containing the link to my website will be seen by hundreds – in fact possibly thousands – of other Twitters, all joined by the common denominator of loving dogs. And if even one hundred of them only click on my link every day, that will have built traffic to my Border related website.
If then some 30 people of the 100 people that visited my link, make a purchase through one of my affiliate links, that will be my daily monetisation achieved!
Now, allow your imagination to fly to immeasurable heights, and imagine you post your website link not only on Twitter, but on Facebook, G+ and Pinterest as well. From each of these platform, you receive the same welcome in the same measure as with Twitter. That is where it is only but fair to say that, as far as growing traffic to your website, the sky is the limit!
But posting website or naked links is not enough. Other social media members may see that all you are doing is trying to promote your site – which in the long run may become a little boring for other Facebookers, Twitters, etc.
When you are introduced to a new friend, you don’t solely talk about your career, surely. You talk about your passions, your likes and your dislikes.
On social networks you want people to get to know the full you. And that is where engaging is equally vital. You want to keep in touch with your newly found friends. You want to be part of their discussions, share pictures (and I share a lot of pictures of my Indy with other Border lovers!!), keep up with the latest news. In other words, do what you would do with friends and family: keep in touch. Be truthfully and sincerely interested in other people worries, rejoice at sharing their good news about some happy event in their life.
On normal circumstances, you would pick up the phone or meet up for a cup of coffee. On social media, log on to your social media account to find out how your followers are doing, and share your good news of a new post at the same time. When people get to know and like your personality, they will be happy to lend their support in the same way as, it is hope, you would do with them.
And by the way, share your social media link below. I am happy to follow and support your business on your Twitter, Facebook. G+ and Pinterest accounts. Let’s help each other!