In the previous page I have talked you through the process of how to write good content for your website. And I mentioned keywords. But what exactly are keywords? And how to work with keywords?
Keywords: what are they??
I would say the definition of keyword is hidden in the word itself. Key-words are those words which are most used, hence ‘key’, by people when using search engines. In other words, whenever you access a search engine and enter a word, or a sentence or question, in the search box, those are keywords
It goes without saying that, the more you use the same keyword on SEO search boxes, the more strength that keyword will gain. And the stronger the keyword, the higher the post or page containing it will appear in the actual ranking of that SEO.
The higher that post containing that specific ranking shows in the ranking, the more visits it will attract.
And finally, the more visits it attracts, the more traffic your website will gain.
And that’s why keywords are ever so important to write good and successful content.
How to write with keywords
The aim, when writing content for our websites, is to use a few keywords, or key sentences – no more than 5 for each post or page that we are going to write for our website. These keywords will be strategically placed ideally at the beginning of your written piece – say, within the first 2 paragraphs – so as to be immediately visible by the viewer of your website.
When I say strategically, I certainly do not mean to scare you off, under the pretence that each of us should have a statistics degree studying the effectiveness of the keywords we decide to use. Nothing like that at all!! As in fact using keywords is much easier than that.
Once we have decided which keywords we are going to use, we want to use them within our content, in such a way that they will make sense. A keyword will loose its strength when not fitting with your content, or when making your sentence grammatically incorrect.
In other words, your keywords must fit in and flow within your content.
Where to find keywords
OK, you may still be confused. Where on earth to find these keywords? How to get them? How to find out when a keyword is most targeted by viewers in SEO search bars.
First of all, let me tell you that the subject of keywords and how to make the best use of them is possibly one of the most difficult concepts to understand when starting off a website. Well, it certainly was for me, but when reading about from others’ experience on social media as well as on different browsers, it appears that I was not the only one.
So, now we are done with the theory, let’s see where to get keywords from and how to establish whether some keywords are stronger than others, hence make your writing piece more ‘appealing’ to SEOs and to viewers alike.
Some suggest starting your search from one of the major and most highly regarded SEOs, Google. I do not follow this approach, as I find it confusing.
Instead, I start from my niche and the idea that I have and which I want to write about. To narrow it down to practical examples, I recently wrote about whether dogs get sunburned in my other website Living With A Border Terrier – I shall not bore you with the details, but if you are interested in finding out more about whether dogs can get sunburned, please leave a comment below.
But I then needed the help of keyword research tools that would tell me which words relating to the subject ‘dogs sunburned’ would be searched a lot on SEOs but were not yet overused on the internet. I needed more help.
Keyword research tools
Keyword research tools are online based platforms which look at a given word or sentence, giving you statistical figures for monthly searches, competition (or how much the word has been used in the course of a month by other authors) and other details, so that you can make an informed decision as to whether you can go ahead using that word in a grammatically correct sentence that is relevant to your topic.
When browsing for online keyword research tools. you will be put before a zillion choices. Mostly do involve paying a monthly subscription. Others are free, but not quite as reliable. Others again are free and reviewed as very good at the job they are meant to do.
I can only advise on the two tools I use: Wealthy Affiliate free keyword tool, or Jaaxy.
WA keyword tool
As a Wealthy Affiliate Premium member, I benefit from accessing Wealthy Affiliate free keyword tool, which is deemed not any less effective than other ones available on the market at cost.
So, going back to the above mentioned example of my latest article on dogs getting sunburned, that’s how it works:
As you can see from the above picture, I entered the two main words relating to the my topic, and WA suggested a long list of sentences that I could use in my post, in the first few lines or couple of paragraphs, to boost my ranking. I have highlighted those specific three options, however, to explain how to interpret the search.
When using any keyword research tool, including the WA one, the aim is to pick a sentence that will score high in monthly searches, but below 50 in competition results.
Now, straightaway the ‘do dogs get sunburned’ showed the following competition result when I clicked on the View Result link:
As you can see, the competition (or QSR in technical terms) is very good scoring at only 17. But, from the previous picture I know that the search score is only 56 – just over 50. So, let’s see if the tool suggests better options for my blog.
However, when looking at the competition results for ‘can dogs get sunburned’, the onset is in fact much more promising:
Because yes, the sentence scores a higher QSR of 35, but the searches are higher, with a monthly average of 75. This is the best keyword I may want to concentrate on using the most at the beginning of my post.
Interestingly, on that initial picture I also highlighted another keyword, the ‘can dog get sunburned’. Look at the QSR result here:
Competition is actually nil!! Such result means that no other author has used this combination of words. Why? Because grammatically it is wrong to say ‘can dog get sunburned’ and it does not make sense!
Which takes me back to reiterate that, unless a keyword is used in a sentence that is grammatically correct, you should never use it, no matter how tempting the good competition results may look.
Jaaxy is another option
Finally, let me mention the other keyword research tool I use: Jaaxy.
Let’s cut to the chase. Jaaxy has an initial free membership, which allows you to ‘test drive’ the tool for up to 10 keyword searches.
But, if you want to access additional services, including up to 15 or 50 searches per month, you may want to consider upgrading your membership to Jaaxy Pro or Jaaxy Enterprise for a monthly fee.
The reason why I use Jaaxy when I already have access to the WA keyword tool for free, is because Jaaxy has the invaluable option of showing how your website and the individual posts and pages are ranking!!! In other words, Jaaxy shows you exactly live results of where your post ranks on Google. That is a real gem!!!
Yes, granted, it all sounds complicated. And to start off with, it will be.
Searching for good keywords, and learning to use keyword research tools, has to become second nature to you. But then, writing will become second nature to you. As they say, practice makes perfect.
The steps to remember are only few:
- Keep writing what you really want to write about, and what you want to share your knowledge with others about
- Think of key words to use in your post / page topic
- Use a keyword search tool, and insert those words
- Compare results from the list of options the search tool offers
- And start writing again, using the best options proposed by the keyword search tool at the beginning of your piece, and in such way that they make sense grammatically.
Too much to remember? Print this page to help yourself, or save these bullet points on your phone. Do whatever it takes to make the process easier to remember and become familiar with.
Because it will be the combination of heart felt, well written posts or pages with a few strong keywords that will make your website shoot up search engine rankings!!
Try out finding and using keywords for your new website. And if you still struggle, or indeed if you have other system to suggest to make the search for keywords easier and more successful, please do drop us a line in the comment section below. I shall promptly respond to each and every of you.