Owner: subsidiary brand of Prodege Llc
My rating: 80 out of 100
When discussing different ways to make an income from home using the powerful online tools available on the market nowadays, I mentioned Swagbucks as one of the most successful and most popular sites. But what is Swagbucks sll about? And is Swagbucks legit or scam? Let’s find out below.
What is Swagbucks all about?
Swagbucks is another PPC website working on the same lenghtwave as InboxPounds, or very similarly.
The principle behind Swagbucks, much like with InboxPounds, is that you get awarded SB points for activities you already perform daily online without realising.
Therefore, you will be awarded points for searching on the web when using Swagbucks as your search engine, or you will be awarded SB points when shopping with specific retailers that are in partnership with Swagbucks. Equally, you are going to be awarded points when playing games available on the Swagbucks platform, or when you watch short videos, which can include trailers to new movies about to be launched.
Finally, you can earn points by answering the usual surveys – activity, this one, which seems to raise to common denominator to most of these PPC platforms.
But when answering email inviting to shop with specific brands, you can equally be rewarded with cash back. And the cash back can be paid into your PayPal account.
How does Swagbucks make money
If you check out the About Us page on Swagbucks website, you will find that Swagbucks was created as a subsidiary of Prodege Llc, an American company specialised in online marketing of leading brands and retailing companies.
Now, on researching for Prodege, it became clear to me that they specialise in e-commerce and e-marketing, but they also specialise in market research and consumer auditing – all activities aimed to discover the market latest tastes and trends when it comes to spending money on any categories of goods.
It makes quite sense to relay the activities you get rewarded for on Swagbucks with the type of business Prodege runs, as it is through surveys, as well as web browsing, and of course through the actual consumer shopping, that Swagbucks collects market flavoured data to work with to put together an action plan for their clients, the retailers themselves.
Retailing companies therefore, pay Prodege and Swagbucks for participate in the rewarding scheme offered by Swagbucks.
Is this form of PPC legit?
But of course it is. Swagbucks, like all other PPC based platforms, is only the reflection of how market research companies work nowadays.
And if you are still stuck to the idea of employees stopping you when you come out of the train station, asking you to judge between two different brands of yogurt, you could not be further from the truth.
Doing market research online using a reward scheme for its participants is in fact more effective, as it encourages us to take part whilst we feel rewarded for giving our time to answer questions.
In fact, moving one step further, Swagbucks’ principle is that they reward us for doing daily online activities without us even realising that – they are activities we perform every day, such as web browsing, but with the additional perk that Swagbucks pays us for the bother.
Furthermore, any online activity you may be encouraged in participating, is of legal nature, and does not include content of racist, harassing, or sexual nature.
Who can take part in Swagbucks
One of the ways to redeem SB points is through its sweepstake. This has elements of gambling attached to it, as it essentially asks you to use the points you have earned to purchase lottery numerical combinations or to attempt to win additional points or additional Amazon gift cards.
Due to the gambling nature of this type of rewards, age and geographical restrictions may apply in specific areas, where the local law will be applied.
Otherwise, with the exception of the above limitations, literally everybody can join and claim their earned points back. All you need is access to a wi-fi connection, and a computer or phone to perform your daily online activities.
I use Swagbucks browser, alternating it to InboxPounds, for instance to do a lot of web searching. It is normal browsing of websites I would perform anyway every day, but with the added bonus that I get rewarded for it. But, when I have a minute to spare, I also like to go through their videos, which do not last longer than up a a couple of minutes.
And if you are into apps, you can easily download the Swagbucks one, and access it from your mobile when you are on the move.
User friendly Swagbucks platform
Finally, let me go through the Swagbucks platform with you.
It is a platform that I find most user friendly – and on this point, Swagbucks in my opinion beats InboxPounds. Not only it allows you to navigate easily between one activity and the other, but it notifies you promptly about new offers and surveys which you may be interested in.
You also get notifications for online offers by a lot of high street brands. And if you are into cash back rewards, that is an easy way to build up a bit of easy cash.
But the one element that I like is that, although the company was born in the States, and is based in Los Angeles, the platform converts everything to your own currency, from participating companies to the actual way of paying back on pound sterling rather than US dollards.
And likewise, when presented with retailers’ offers, it is the UK brands that are displayed to me as a UK resident, rather than the American ones, which I would make very little use of otherwise.
In this again, Swagbucks differst from InboxPounds, where you log and sign up for different websites, depending on whether you deal in pounds or dollars. Swagbucks proves to be more user friendly in this respect too.
The affiliate program
A good PPC website would not be as such if it did not incentivise its promotions through an affiliate program. And as it is custom, Swagbucks has its own too.
The initial button at the top of Swagbucks bar leads us to believe that we will earn 500 SB points for every referral – and that unfortunately is misleading.
But you still earn 10% in SB points on any earnings your referral may get for as long as they keep using the Swagbucks platform. And when comparing the 10% commission scheme to other popular ones, such as Amazon, Swagbucks starts faring rather generously.
Swagbucks allows you to refer by direct emails, but you can equally use a selection of banners to add to your reviews. Such as this one for instance:
Or Swagbucks gives you your unique link for you to use when promoting Swagbucks on your social media accounts.
Do I like Swagbucks? Yes, I most definitely do. So, why am I only rating this platform with an 80 out of 100?
Firstly let me remind you that with PPC websites you do not make huge earnings. And in this Swagbucks is no different from any other platform. And it will take you time to build up to a decent number of SB points to be able to redeem them. If you look at the reward page, the minimum required to claim a £5 Amazon gift card is 700 SB points. Bearing in mind that it is unlikely that you will perform a lot of activities on SB every day, again it may take you up to a few months to qualify for a substantial reward.
Nevertheless, I rank Swagbucks slightly higher than InboxPounds for the fact that its platform is definitely more user friendly.
Also, and unless I am mistaken, I feel that Swagbucks offers a wider variety of activities to perform, hence enabling us to earn on a wider scale. You may feel differently, in which case do let me know – share your experience below in the comment area.
And again, call me gullible, but with the point system, I do not feel like I am paid pittance for opening an email or watching a video. Possibly it may be true that if you convert points into pennies, you will end up being rewarded for even less. But the monetary aspect becomes secondary to the fact that you are accumulating points. And that’s what matters when ‘messing around’ with Swagbucks.
Swagbucks also breaks down your achievements in daily goals, incentivising them by offering an additional 3 SB points when the daily target is met.
In such way you can ‘budget’ your activities or start working harder, based on how quickly you want to reach your target.
Yes, Swagbucks is what it is when it comes to monetising out of it. But it is a relatively good contributor to ensuring that a small part of your earning is kept in the PPC basket (see one of my past articles ‘Keep Your Eggs In Many Baskets‘).