I have been a Clickbank affiliate since I started my online business back in 2016, but only now I feel I am adequately equipped to tell you all the truth about Clickbank. So, without further ado, let me reveal to you if making money with Clickbank is really possible.
The Many Functions Of Clickbank
The first thing to be said is that Clickbank is a combination of a marketplace of products and services covering a wide range of niches, along with the Clickbank University, where you are taught to build an online business.
Clickbank marketplace is that it is a multi-functional platform, where different people wanting to pursue different activities can find its facilities of benefit.
Clickbank marketplace meets the requirements and needs of its visitors, and is therefore divided into 3 areas:
- the Vendor section
- the Buyer section
- the Affiliate section
As a Vendor, you can use Clickbank to promote your product and to tickle to interest of potential affiliates, who may want to promote it. Or you may be able to sell your product advertised on Clickbank marketplace directly to a buyer.
You can see therefore how versatile this platform becomes, and how it can fulfill multiple interests.
When I first subscribed as an affiliate some 2 years ago, the platform, I must say, was not as functional as I found it recently when I revisited. I am not sure whether the website was redesigned recently, or if memory just fails me.
Maybe, if you are reading this article but you have already been using Clickbank for some time, you might want to shed some light. By all means do leave your comment below. Your contribution will be highly appreciated.
Clickbank marketplace has 24 categories, each divided into sub-categories. For this reason you can easily imagine how successful this platform is with both vendors and affiliate, as it offers products, services and assistance virtually covering anything and everything that could be used as a niche. As far as products and merchandise, it is deemed that Clickbank Marketplace may be second only to Amazon!
Ease Of Use
I have spoken about the fact that when I got back to using Clickbank recently, I found it much more user-friendly than on my first attempt a couple of years ago.
Partly, this may be due to the fact that, 2 years down the line of working and earning online, I am more experienced and understand more easily and quickly how to work with marketplace platforms. Remember, I actively work with Amazon, AWin, not to forget Wealthy Affiliate – to mention the 3 main affiliate programs I regularly work with -, and I feel far more comfortable dealing with affiliate programs and platforms than naturally I was shortly after starting my business.
However, I feel that Clickbank may have self-equipped with helpful articles, which clearly explain how to find the article and business that you want to promote, and how to use the tools made available by the vendor for you to promote the merchandise and services.
As I mentioned, you can say that Clickbank is only second to Amazon in reaching out to a worldwide customer base. The difference between Amazon and Clickbank, however, is this:
Amazon reaches out to different parts of the world through different Amazon websites with the extension of each country – if you therefore promote and use merchandise sold by Amazon.uk, you will need a plugin for your website, in order for non-UK based visitors to your website to potentially buy a specific product on the Amazon website of their own country and for you not to lose commissions:
Clickbank marketplace displays products from all over the world virtually, but all from the same website – this makes it so much easier for affiliates, who will be sure to get their commission, no matter where the buyer is based.
Who Can Use Clickbank
So long as you are of adult age, no matter how experienced you are with online entrepreneurship, no matter how much money you may or not have; no matter if you are a student wanting to supplement his or her studies, or a part-time worker, or a retiree wanting to secure some additional cash; virtually everybody can join Clickbank.
Unlike with other affiliate networks, Clickbank does not ask for deposit.
I am using AWin regularly, and of course I know that with AWin it’s a joint effort of both vendor and affiliate to seek and find each other. As an affiliate there, I have vendors sometimes asking me to choose their product for promotion, in the same way as I look for products and services to promote. For this reason, AWin encourages affiliates to create ‘opportunities’ where you actively promote your online work in order to attract potential vendors.
In joining Clickbank you don’t have to do anything of the sort.
And this, I guess, adds to the success of Clickbank.
Simply, there aren’t any.
To go back to AWin, if you remember from the review I published a while ago, I mentioned that AWin demands a refundable £5 deposit.
Again, this is certainly not the case with Clickbank.
Clickbank does not need a deposit to secure the loyalty of the affiliate. Clickbank makes money when the vendors sell their merchandise on Clickbank marketplace, as Clickbank charges the vendor a small fee.
On the other hand, it is to be said that another reason for its success is that, unlike Amazon, Clickbank offers generous commissions to its affiliates, ranging between 50-70%. We are a good step away from the 7-10% offered by Amazon, depending on product!!!
But Clickbank has another side to its business: the training program.
Before I move onto telling you a little bit more about this, let me clarify that I have not joined, nor do I intend to, the Clickbank University training program. I have trained, and successfully implemented, the Wealthy Affiliate teachings. I do not need to spend more money to learn what I have already learned from Wealthy Affiliate.
This does not mean that Clickbank University is not as good. However, when it comes to its training program, in my humble opinion Clickbank does lose marks.
Clickbank University program offer 2 types of training:
The training for potential affiliate marketing aspiring students is however rather basic, and not as detailed as what, I have found, Wealthy Affiliate offers instead.
Where Clickbank University puts all its emphasis is on the program for vendors. Here’s where Clickbank offers a far stronger and more solid training, for those of us who want to have a go at creating their own digital product to sell on Clickbank marketplace.
I reserve to talk about the Clickbank University program more in details in one of my next articles, where I am also going to talk more in depth about the tools offered by Clickbank University to make your learning experience more hands on.
What however leaves me much perplex is on the costs involved.
Why Am I Ranking Clickbank University Lower Than Clickbank Marketplace
You know from other programs that adopt this same technique (such as The Brit Method, which I recently reviewed), I do not trust programs that are introduced by an endless video which does not really explain much in details about how it all works.
Unfortunately for Clickbank, the founders Adam Horwitz and Justin Atlan have decided to use this very tool, a video, to introduce their training programs. Only, after so much talking (albeit pleasant talking, I must say) about how Clickbank will help you develop your skills as a digital marketer, Adam and Justin keep forgetting to mention costs.
And that’s where Clickbank University lets itself down.
Because yes, ladies and gentlemen, Clickbank University has upsells!!!
I know, are you as horrified as me?!?!?!
For those of you who are not familiar with the concept of upselling, Clickbank charges $47 per month to join the University and to access the courses. However it then charges an additional upsell of $594 to unlock training tools. And that’s in addition to the £47/ month that you will keep paying for as long as you remain a member.
Upselling is not something that I warm up to, I am afraid.
I am not in the least suggesting that Clickbank is somewhat some form of scam. People have been making money – and some people make tons of money to these days – through Clickbank Marketplace. On this aspect, Clickbank has remained at the forefront of the affiliate network environment since its creation in 2013.
However I believe Clickbank lost its strength (but not its credibility, mind), when they wanted to introduce training, which is primarily focused on how to create a digital product and on how to sell it on Clickbank marketplace.
I feel Clickbank University is a valid training tool if you aspire to be a vendor and have creative ideas to move forward. However Clickbank University fails to deliver on pure online marketing to apply to any type of product or service outside of the vendor’s own one.
In this, I believe my #1 recommendation Wealthy Affiliate to give a much stronger and detailed training to make us truly successful online marketing experts.
When I then compare the 2 training platforms based on costs versus training content, I truly believe that Wealthy Affiliate comes up trumps.
You may have had a different experience altogether. Or you may have had to quit Clickbank, due to lack of earnings, or to unaffordable costs. Either way, it would be grand if you could leave your comment, to share your experience. I shall reply to each and every of you as soon as I possibly can.
Thanks for reading 🙂